For her SXSW Showcase, Shiela, An R&B Singer centered in Austin Texas, commissioned me to handle her personal branding and promotional graphic design direction for her 2017 SXSW Showcase.
We had several goals going into this graphic design job. We had an overall goal to let people know about her show with buzz around digital and physical promotion in order to not only get her showcase out, but her name out aswell.
One of the most important aspects of this project was making the promotional poster that would be plastered all over downtown Austin in order to spread the buzz around her showcase. I made two different mock ups of the poster, as well as additional ones for social media. We decided to go for a simplistic poster design that would highlight her and her show.
We also decided to make special business cards that her and her team could hand out to people while attending the festival in order to spread her showcase, and to work with other professionals in the scene.
We also decided to make special business cards that her and her team could hand out to people while attending the festival in order to spread her showcase, and to work with other professionals in the scene.
For her SXSW Showcase, we both thought it would be a great idea to incorporate a Promotional CD to give out to new listeners at her showcase. We made a special EP dedicated to the setlist to the show. We kept the branding the same as her SXSW promotional imaging, colors, and font styles in order to keep the themes consistent.
